What does Fictitious Business Name (FBN) refer to?

Fictitious Business Name (FBN) refers to a business that operates under a name that is not its legal name. This term is commonly used in various business contexts where an entity chooses to conduct business under a name that reflects its brand, service, or other identity rather than the personal name of the owner or the officially registered name. By registering a fictitious business name, businesses comply with state laws that require disclosure of the true owner’s identity and help prevent confusion among consumers regarding the provider of goods or services.

This practice is crucial for establishing a business's identity in the marketplace, as it allows for branding and marketing under a more recognizable or appealing name. It also provides a level of legal protection to the name, helping the business to build its reputation without infringing on existing trademarks or business names. Overall, understanding the purpose and function of FBNs is important for anyone looking to start or operate a business.