What must dentists do according to ethical standards regarding advertising?

Dentists are bound by ethical standards that require them to provide truthful and non-deceptive information in their advertising. This principle is grounded in the importance of maintaining public trust and ensuring that patients make informed decisions about their dental care. Ethical advertising emphasizes accuracy, clarity, and transparency, enabling patients to understand the services being offered without being misled by exaggerated or false claims.

In adhering to these ethical standards, dentists must avoid making guarantees of success for all treatments or employing misleading claims, as such practices can lead to patient dissatisfaction, potential harm, or distrust in the dental profession. Ethically responsible advertising fosters an environment where patients feel confident and informed rather than manipulated or coerced by false promises. Consequently, providing honest and clear information not only aligns with legal requirements but also upholds the integrity of the dental profession overall.